Virgin active, part of richard branson's virgin group of companies, is a network of health and fitness clubs aimed at catering for the needs of a wide range of users. From concept to experience we partnered with virgin active’s marketing, technology and fitness teams to design the overall user experience rather than lean towards the pro-performance racers, we designed for the fun-loving ‘exertainer’ audience, and created challenges with a typically virgin flavour – sumo, speed freaks, hold the line and big burnout. Case study: virgin active virgin active is a global chain of health clubs and gyms, with over 270 clubs in 10 countries the company industry: health club / gym magento template to build an exclusive e-commerce website, saving money on customisation costs which can be used for marketing.
Porter gale, vp-marketing, virgin america: virgin america's use of social media and customer service as marketing tools is becoming a case study for the industry the airline has responded to. Virgin america is making flying fun again in 2014, the airline also decided to reinvent the digital travel experience after an exhaustive search for the right partner, the company chose work & co to design and engineer a new digital platform that could respond to modern travel needs and behaviors. Created by priyanka sahoo,iit kharagpur as part of marketing internship under prof sameer mathur,iim lucknow the virgin group: case study 1 the virgin case study 2 virgin green fund watching the pennies virgin active,virgin healthmiles, virgin lifecare, spa my body is a temple virgin galactic out of this world virgin media, virgin.
Case study emergent strategy at virgin group under the strong and populist leadership of its chief executive, sir richard branson, virgin group has pursued an opportunistic strategy to build a company with estimated annual sales of over us$10 billion by 2007. Gym and health club operator virgin active is kicking off 2017 by unveiling its new logo and first ever global marketing campaign the brand has released an international push dubbed 'go there. Our case studies virgin active: the world’s leading international health club operator virgin america: the story from start-up to ipo virgin australia: the fastest growing virgin company in history virgin voyages: making waves in the cruise sector virgin hotels: the wakeup call we have all been waiting for. Virgin active case study: life is more fun when you move 18 nov 2009|added value by the late nineties, the buffed-up image of gym bunnies in spandex was feeling a little passé.
Virgin active is the leading international premium-focused health club owner and operator with approximately 13million adult members in over 260 clubs its operations span nine countries and four continents including market leading positions in south africa, the uk and italy and a strong growth platform in asia and australia. Case study on virgin mobile uk by harvard business publishing esmt case study virgin mobile uk introduction since launching its operations as a mobile virtual network operator (mvno) in november 1999, virgin mobile (vm) had proved to be one of the remarkable success stories of the uk mobile phone industry. The virgin brand name, is definitely a asset to virgin active although the brand name is a strength, it can also become a weakness as some business’s become to proud of the brand name and forget to put effort into the organisation. Virgin atlantic is a subsidiary company and the best-known business in the virgin group ltd (virgin group), which possesses a 51% stake of it, with the remainder having been sold to singapore airlines so the two airlines could operate together as a strategic partnership (virgin atlantic, 2009 c. Sir richard branson, chairman, virgin group, ltd case study strayer university bus 520 – leadership and organizational behavior read the sir richard branson, chairman, virgin group, ltd case study located in chapter 11 describe branson’s leadership style in terms of the leadership models addressed in chapters 10 and 11 sir richard.
Virgin america case study virgin america wanted better customer service we helped satisfaction take off we partnered with the airline on a new contact center model. Virgin active is the uk’s preferred gym and health club provider, with 118 health clubs in operation and around 500,000 live members i would highly recommend tmi's digital services - these guys really know their stuff and are a pleasure to work with. Virgin active marketing virgin active is one of the largest health club businesses in the world, with over 170 clubs and more than 900,000 members spread across the uk, italy, spain, portugal and south africa virgin active is currently developing sites across australia the virgin active club located at 138 bourke st, melbourne officially opened in may 2009.
Virgin atlantic case study fpunded by richjard branson, virgin group os a competeive but well foundationed conglomerate, with many subsidaires such as virgin atlantic, viorgin media and virgun trains. Case study stepping rolls-royce’s aircraft availability up a gear case study driving effective, measurable sales activity for virgin active case study transforming volkerwessels uk’s financial close process with onestream measurable sales and marketing activity cio – hospitality sector. The virgin active brand focusses on customer retention and the satisfaction of customer needs (virgin active –uk, 2012) marketing campaigns have been conducted within the last few years with the implementation of direct communication and responses.
Case study: virgin active women in sport teamed up with virgin active to run the attractive project, a programme of activity to empower girls aged 11-16 to become more active key to the project’s success was the involvement of the girls in designing, delivering and communicating their own physical activity programme in school. Case study virgin active the space: located near one of london’s tallest structures, the iconic broadgate tower, virgin active’s broadgate luxury health club lies in the heart of the city being central requires commercial spaces to constantly adapt and evolve to meet consumer demand. Case study nookadmin 2018-09-14t17:32:10+00 an annual international celebration of performance marketing, located at the old billingsgate event venue in london - there's a real buzz in the air virgin active chooses nook for london hq virgin active are the latest in a long and wonderful line of organisations adding the benefits of nook. This case study demonstrates that virgin active has been at the forefront of adoption of new technologies the brand utilised a new approach based on fresh data to reach out to the right audience, boost walk-ins, and acquire new customers by acting on real-time insights.