The term ‘product mix’ implies all the products offered by a firm for sale it may consist of one line products or several allied product lines product line refers to an assortment or class of similar or related products and services they may be similar in technology, customers needs, channel. Hindustan unilever limited (hul) is a consumer goods company based in mumbai, maharashtra it is a subsidiary of unilever , a british-dutch company  hul's products include foods, beverages, cleaning agents , personal care products and water purifiers. Hindustan unilever limited s srinivasan vp treasury m&a & investor relations hindustan unilever ltd products 26% icecreams 1% processed foods 4% breverages 11% soaps and detergents 46% others 2% turnover 3473 ebit 499 ebit % 144% hindustan unilever ltd.
The width of an organisation's product mix pertains to the number of product lines that the organisation is offering for example, hindustan uni lever offers wide width of its home care, personal care and beverage productswidth of hul product mix includes personal wash, laundry, skin care, hair care, oral care, deodorants, tea, and coffee. Product mix of hul(best ppt) 1 product mix of hul efforts by: vibhor agarwal mba 2 •hindustan unilever limited (hul) is an indian consumer goods company based in mumbai, maharashtra. The major alternative product mix strategies (given by william stanton and others) have been discussed briefly as under: 1 expansion of product mix: expansion of product mix implies increasing the number of product lines new lines may be related or unrelated to the present products for example.
Hindustan unilever (hul) is the largest pure- overall strategy: play fmcg company in the country and has one of the widest portfolio of products sold via hul always believes in customer friendly a strong distribution channel. Product mix concepts product mix product line- eg – bata had a range of 1138 product lines(1999) width of product mix length of the product mix is the total no of items in the mix(our example ,it is 46) avg length of a line- total length/no of lines. Promotions in the marketing mix of hindustan unilever ( hul) hindustan unilever is a very large company with lots of brands and products so its promotional policies are varied and extensive it has taken the help of advertisements to create consciousness about its products. Marketing mix of unilever - unilever is an anglo-dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products.
Product mix hindustan unilever limited (hul) name 1 roll no 1 name 2 - roll no 2 hul s key focus in the exports business is on two broad categories hul is one of india s largest exporters of branded fast moving consumer goods the company is a part of the everyday life of millions of consumers across india toothpastes lifebuoy. Major types of product mix strategies 1) expansion strategy: a firm may decide to expand its present mix by increase the number of lines or the depth within the lines now lines may be related or unrelated to the present products the company may also increase the number of items in its product mix. It describes the hindustan unilever's footprint in india it covers all the major brands on hul in india it talks about brands, branding, line extensions, revitalization, portfolio, product depth and width it also talks about sunsilk, dove, axe, lux separately covering the marketing effort and. Complete details on the products manufactured and sold by hindustan unilever ltd company, including hindustan unilever ltd product mix.
Product mix is the set of all products and items a particular seller or manufaturer or marketer offers to the market (consumer) product mix is also called as product assortment suppose hul has 6 product lines so the average length will be 5 (30/6=5) depth: no of variants offered of each product in the line. If this trend persists, that will be good news for hul as it will have made a successful shift in its product mix towards higher margin-earning categories that also enjoy better pricing power. B) analysis the industry attractiveness for hul to get into water purifiers, using the porter’s five forces model as suggested, industry attractiveness as per porter’s five forces is as below: 1 bargaining power of suppliers a as pureit is an in house product of hul, this aspect is void.
Products in the marketing mix of hindustan unilever ( hul ) the company is the leader in consumer goods industry with many brands under its umbrella its brand and product portfolio consists of. A product line can be thought of as a brand in other words, it is a collection of products grouped together and sold by a company companies will utilize different product lines for different. Chapter-8 managing product, product lines, brands, packaging - 6 - • company’s product strategy is defined along these four dimensions of product mix. Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers the product lines may range from one to many and the company may have many products under the same product line as well.
Hindustan unilever limited (hul) is a consumer goods company based in mumbai, maharashtra it is an whole & sole indian company which has been merged with foreign company it is an whole & sole indian company which has been merged with foreign company. Marketing mix of hul (hindustan unilever) analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the hul (hindustan unilever) marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company. Open document below is an essay on product line and product mix for unilever brands from anti essays, your source for research papers, essays, and term paper examples. How many products are in hul product lines, legth,width of hindustan unilever limited what is the product mix of hul how many products are in hul product lines, legth,width of hindustan unilever limited follow 2 answers 2 report abuse are you sure that you want to delete this answer yes no.